Clik here to view.
Unbox-ing Cross-Cultural Differences
Geke and Bas had a great time in India this month attending UnBox, the annual festival organised by our Indian Reach partner, Quicksand. UnBox provides a forum for inter-disciplinary reflections on...
View ArticleClik here to view.
Hanae Shimizu
Hanae is the latest intern to join us in our Amsterdam office. Originally from Japan, she graduated with a degree in Aesthetics and Art History from Tokyo’s Gakushuin University in 2006. She’s...
View ArticleClik here to view.
Defining ‘Smart’: Using Video to Explore Smartphone Usage
Do people in different countries have different ideas as to what a smartphone can do for them? In the latest of a series of projects conducted for a major telecoms company, STBY have just finished an...
View ArticleClik here to view.
Zoé Aegerter
Zoe’s the latest intern in our London office, bringing some Parisian sophistication to the place in February 2012. She arrives at STBY by way of the Higher School of Decorative Arts (ESAD) in...
View ArticleGuest lecture on service prototyping
STBY was invited to present a guest lecture at TU Delft Industrial Design and Engineering, as part of a master course on Service Design Processes for a selection of mature students and staff. Geke and...
View ArticleClik here to view.
Service Design at UXHK
Geke’s talk at UX Hong Kong was on ‘Service Design: Co-production at the moment of thruth’, and the subsequent workshop was on ‘Multi-channel Customer Journeys: Connecting the touch points’. Also here...
View ArticleClik here to view.
Design Documentaries at UXHK
A lively crowd of UX professionals came together in Hong Kong to share their latest activities and knowledge on User Experience Design and Research. Geke and Bas were invited by the organisers from...
View ArticleClik here to view.
Working on e-book at Ultra Factory Kyoto
To synthesise a series of collaborative design research projects STBY has been working on, together with Daijiro Mizuno from Ultra Factory at the Kyoto University of Arts and Design in Japan, Bas and...
View ArticleClik here to view.
Nicole Reinhold
Nicole Reinhold is an associate of STBY and also works as an independent consultant at SOCRATIZE. She is a Research & Innovation Consultant researching people’s behavior, lifestyle and business...
View ArticleDesign Research – Thinking Through Making
Bas Raijmakers gave a presentation on Design Research – thinking through making at UX Hong Kong 2012, the gathering for primarily Asian practitioners of UX design organized by our Reach-partner Apogee....
View ArticleZuidZorg: Supporting Early-dementia Carers
What services are needed to support people living with dementia? STBY recently tackled this question together with Zuidzorg, a Dutch provider of extra-mural health care services who (amongst many other...
View ArticleHead in the clouds, and feet on the ground
THNK The Amsterdam School for Creative Leadership officially launched yesterday, 19 March. The team of founding participants and faculty looks very promising and they seem eager to get their hands...
View Article
